This past week I saw two commercials I want you to watch. From a marketing perspective, both are superbly strategized and produced; more importantly, both speak of the necessity of breaking barriers to be successful. First, take a look at the commercial that Budweiser produced for this week's Super Bowl. . .and, read some of the comments below it. . . (if the link doesn't work - You Tube: Budweiser 2017 Super Bowl Commercial.)
https://www.youtube.com/watch?v=7ZmlRtpzwos
Simply put, this is a lavishly produced spot that is representative of who we are as Americans and what has made us successful. It is a tribute and a reminder. Reading the comments, however, one becomes alarmed at the negativity. . .the aggressiveness with which some commentators want to segment people in a box. Particularly disheartening are comments that differentiate the historic Western European migration vs. current migrations from other parts of the globe.
. . .and in the midst of this arrives this commercial from the Danes. . .please watch. . .several times. . . (and again, if the link doesn't work, You Tube: TV 2 All That We Share)
https://www.youtube.com/watch?v=jD8tjhVO1Tc
Simple. Thoughtful. Elegant. It is a short story that speaks volumes about that which is perceived to separate us as well as the reality that what we have in common webs us together and makes us stronger. If only we are willing to acknowledge that commonality. . .
The truth? We are stronger if we accept one another and seek the our sameness vs. our differences. That requires, however, that we bravely step out of our boxes and make alliances with those that perhaps, at first glance, do not seem like the most natural match.
Within our home, our workplace, our nation and our world. . .we can either weaken ourselves by staying in our boxes. . .our we can strengthen ourselves by recognizing and embracing that which we share in common.
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My book "Courageous Questions, Confident Leaders" is available on Amazon Kindle.
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